A vibrant city deserves a vibrant Visitor’s Guide.
When visitors come to town, the Official Visitor’s Guide is often the first resource they are given. We knew that it was important for Jackson’s Visitor’s Guide to exemplify the fun and exciting adventures that Jackson offers. We set out to tell Jackson’s story, giving visitors a glimpse into our community and capturing the essence of our vibrant city on paper, from eye-catching design to compelling content.
Select pages from the 2023 Visitor's Guide
Launch Party
When the time came to showcase the Visitor's Guide to the world, we threw a launch party that was as colorful as the guide itself. Taking place at the iconic Tennessee Legends of Music Museum at the Carnegie, this lively event was not only an unveiling of the new tourist resource, but a celebration of Jackson's thriving community.
I’m Goin’ to Jackson
B3 has been given the opportunity to work with Visit Jackson TN on multiple marketing projects, helping to drive tourism to Jackson, Tennessee. One of our first projects was to update Visit Jackson’s brand identity.
The refreshed branding incorporates a dotted circle, symbolizing Jackson as a bustling “hub” of community, opportunities, and culture. This element serves as a visual homage to Jackson’s storied past, where the iconic railroad tracks paved the way for the city’s modern accessibility to the world around us.
In order to ensure brand continuity, we preserved the brand’s previous color palette: navy blue and green. We expanded the color palette to infuse fresh vitality and versatility, helping communicate Jackson’s lively, colorful personality.
The new logo shines in both full-color and one-color renditions, providing adaptability to various contexts and applications.
What is Tourism?
