The Branding Process: Not Just a Catchy Name
Branding is more than just a logo. Strong branding allows people to connect with your brand, making it more memorable, which allows for overall success.
A lot of research, strategic planning, and creative brainstorming goes into the branding process. Here’s how we do it:
Start with Conversation
Our process begins by having a conversation with our client. We ask what they hope to accomplish with their brand. Who do they want to reach? How do they want to grow? Most importantly, we ask where they see their brand in 5 to 10 years. This information gathering gives us a jumping-off point before we begin our research.
Stand Out From The Crowd
We research the competitors and find out where they stand so we can help you stand out. Bad branding is like showing up to class wearing the same outfit as your classmate. You don’t want to look like 20 other companies out there. You want to stand out. That’s why research is a crucial step in the branding process.