Jackson Hidden Tracks is more than just a music scene. It's a movement that represents the soulful and authentic spirit of Jackson, TN. As a collaborative effort between Visit Jackson and B3, we aimed to showcase the diverse and talented local music community.
To achieve our goal, we developed a comprehensive strategy that included naming, branding, web development, videography, illustration, design, and social media. Our team worked to ensure that every aspect of the project was on-brand and reflective of Jackson's unique music identity.
Duck & Cover
We developed the idea for a new music series— “Duck & Cover” — filmed right here in Jackson,TN. Duck & Cover serves two purposes. The first is to highlight the diversity and creativity of West Tennessee musicians beyond their usual repertoire as they perform unique interpretations of cover songs. The second goal is to amplify Jackson’s reputation as a vibrant place for music and culture, attract attention from music fans, and encourage visits to explore the local scene.
Watch the first Duck & Cover with LOLO below!
Duck & Cover: LOLO Covers Sheryl Crow's "Hard To Make A Stand"
Discover Jackson, Tennessee’s Music Scene
Find out what makes Jackson a great place for music lovers of all backgrounds to come together. Whether someone is looking for new eclectic sounds, the rich harmonies of blues and gospel, or that twangy, boot-stomping chorus of country music, there’s something for everyone.
Each city has a past, present, and future within their music scene, and our team loves telling those hidden stories.
Local musician, Stan Perkins (son of Carl Perkins) teams up with musician LOLO to cover “Blue Suede Shoes.”
Soundbites: Where food and music meet in Jackson, Tennessee! Members of local band Music by KOTA share about one of their favorite spots to play live music and enjoy Louisiana-inspired dishes: Redbones Grill.
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Weekly Newsletter
Find out about all the live and local music happening in the Jackson, TN area every week!
