Game On

We had the honor of developing the branding and logo for the State Games of Tennessee, a significant multi-sport event that will unite athletes from across the entire state in Jackson annually. Our mission was to create a brand identity that embodies the spirit of statewide competition and unity, capturing the essence of what these games represent.

The circle symbolizes Jackson as the "Hub City," with three segments representing East, Middle, and West Tennessee converging toward the torch in Jackson. The italicized font and vibrant colors were chosen to convey movement and excitement, reflecting the dynamic spirit of competition.