I’m Goin’ to Jackson.
We developed a fresh brand identity for Visit Jackson, TN, preserving the brand’s previous color palette to ensure continuity while expanding the color palette to infuse fresh vitality and versatility.
The refreshed branding incorporates a dotted circle, symbolizing Jackson as a bustling “hub” of community, opportunities, and culture. This element serves as a visual homage to Jackson’s storied past, where the iconic railroad tracks paved the way for the city’s modern accessibility to the world around us.
previous logo
new logo
A Visitor’s Guide as Vibrant as Its City
We set out to capture Jackson’s distinctive essence on paper through eye-catching design and compelling content.
Select pages from the 2023 Visitor's Guide
Social Media
295.5% increase in impressions
139.6% increase in engagements
117.1% increase in net audience growth
In 2023
Lay of the Land
Great Destinations Start with Great People
We partnered with Visit Jackson, TN, to create the “Hospitality Jackson, TN” campaign, designed to highlight the opportunities within the hospitality industry and encourage individuals to explore it as a career path. The campaign’s tagline, “The Door’s Already Open,” emphasizes the accessibility of these opportunities.
The success of any destination begins with its people, and this campaign reflects that belief by focusing on the individuals who make Jackson a vibrant and welcoming place. As an extension of the Visit Jackson brand, our work included cohesive sub-branding, photography, a user-friendly website, and engaging social media content. The website, HospitalityJacksonTN.com, serves as a resource for those interested in the hospitality sector and showcases the unique businesses that contribute to Jackson’s appeal.
Jackson in 30 Seconds
