International brand, Blue Magic, has been a household name in the ethnic hair care space for over 80 years. B3 Creative Agency was hired to increase the brand’s social footprint as well as engage with customers in a meaningful way.
Data First, Creative Second.
After accumulating weeks of consumer engagement data, B3 Creative Agency was able to maximize budgets effectively, creating a campaign targeted to the specific needs of the consumer. Data driven content led to reducing the cost per engagement by 89% in the first four months, and we’re pretty proud of it.
With guidance from leadership, our team gets the privilege of interacting with consumers every day. Building brand loyalty and relationships with customers has increased engagement significantly with the Blue Magic audience.