Lifeline Blood Services

Celebrating Life Through Music

Lifeline Blood Services provides a critical, live-saving product to 21 counties in West Tennessee. This organization approached B3 Creative Agency to find ways to increase the number of millennial-aged donors.

We know this generation consumes more custom art and music than those in the past. Our team also deeply understands how music brings people together, regardless of social, racial, or economical status.

After weeks of planning and research, the concept of “Celebrating Lifeline” was born. We partnered with our friend, and local artist, Kris Stewart to illustrate the artwork.


To help further spread the message of Lifeline, we incorporated a “selfie zone” in the center of the illustration. We want donors to have another way of celebrating the gift of life they provide each time they donate. The bus will begin making appearances in October 2021 across West Tennessee.

If you are interested in knowing more about blood donation, and how it saves up to three lives with each donation, visit Lifeline Blood Services.